Entertainment’s a must-have, right? That’s why we’ve got a boatload of streaming services vying for our attention. But here’s the kicker: people are signing up, only to ditch their subscriptions later. And guess what? YouTube TV and Netflix are getting the boot more than others, says a recent report.
Companies love to brag about their new subscribers. But, let’s not forget about those who decide to call it quits. Remember when Netflix lost over a million subscribers a few years back? Yeah, that was a big deal. But hey, they seem to be doing okay now, even after they decided to play hardball with password sharing.
Advertisement break, anyone?
So, what’s the deal with Americans wanting to ditch YouTube TV and Netflix? Well, both have had their share of price hikes, with Netflix being the latest culprit. These guys are big players in the streaming game. YouTube TV, for instance, starts at a whopping $72.99/month, offering a bunch of cable TV channels for streaming. Netflix, on the other hand, is a bit cheaper at $6.99/month, boasting a massive library of on-demand movies and TV shows, including popular originals like Stranger Things and Squid Game.
But here’s the thing: not everyone’s impressed. QR Code Generator Hub did some digging into top streaming brands. They used Google Keyword Planner to check out search volumes in the US for terms like “how to unsubscribe from X” and “delete account X”. And the results? Quite telling.
So, which services are people itching to get rid of? Turns out, more people are searching for how to delete their YouTube TV subscriptions than any other service. We’re talking about 35,491 searches every month. But hold on, this doesn’t mean all these folks are actually unsubscribing. It’s just an indication of how many are considering it. The actual number of deleted subscriptions could be much higher.
Advertisement time again!
Netflix is the runner-up in this not-so-coveted race. But its numbers are significantly lower than YouTube TV’s, with 10,160 monthly searches. Further down the list, we’ve got Hulu at third place with 5,350 searches, followed by Crunchyroll with 5,150. Rounding off the top five is Disney+ with 3,557 monthly searches.
Despite the high number of people wanting to hit the unsubscribe button, these streaming giants aren’t exactly on the brink of collapse. Subscribers coming and going is just part of the game. But with prices on the rise, we can expect more people wanting out. Let’s see how it all unfolds. It’s January now, so the Q4 2023 reports should give us a clearer picture of the actual dropouts.