Highlights
1. Samsung has released a new ad campaign for the Galaxy Z Fold 5 and Galaxy Z Flip 5 foldable smartphones.
2. The ads feature giant, movable foldables superimposed on billboards and buildings at iconic locations around the world.
3. The foldables in the ads are not real, but rather CGI (computer-generated imagery).
4. Samsung used advanced video editing techniques and CGI mastery to create photorealistic digital models of the foldables.
5. The ad campaign was launched to draw attention to Samsung’s new foldables coinciding with the release of the iPhone 15 series by Apple.
Samsung wows with CGI ad campaign for foldable smartphones
Samsung is generating buzz on social media with its new ad campaign promoting the Galaxy Z Fold 5 and Galaxy Z Flip 5 foldable smartphones. The ads feature giant, movable foldables at iconic locations around the world. However, these ads are not real. Samsung superimposed images of the foldables on real buildings and billboards using CGI technology to create realistic effects.
Samsung used CGI mastery to draw attention to its foldable phones
In a video posted on Instagram, Samsung included fine print stating that the scenes in the ad are not real but virtual images created with computer graphics. By creating these out-of-home (OOH) ads, Samsung aimed to attract attention to its new foldables. The trick seems to have worked, as people are not questioning the reality of the ads.
This ad campaign was launched by Samsung coinciding with the unveiling of the iPhone 15 series by Apple, which is a strategy the Korean firm has employed in the past as well. Samsung releases new ads for its latest products during new iPhone launches.
