Audio-Technica LDAC Buds Launch at CES with Competitive Pricing

CES 2024 is here, folks! And it’s raining gadgets. One that’s caught our eye? The Audio-Technica LDAC buds. Now, Audio-Technica may not be a Sennheiser or Beyerdynamic, but they’ve got game. Their ATH-TWX9 earphones? Top-notch. And the new kid on the block, the ATH-TWX7, is set to use the same drivers. The TWX7 is for those who crave the TWX9’s sound but are on a budget.

Let’s talk LDAC. If you’re not familiar, it’s a Bluetooth codec. It’s got a higher bitrate than the usual suspects, SBC and AAC. While they max out at 328 kbps and 320 kbps, LDAC goes all the way up to 990 kbps. That’s a big leap, even from premium codecs like aptX and aptX HD. LDAC is still finding its feet in the Bluetooth audio gear world, and it ain’t cheap.

So, what’s the big deal with the ATH-TWX7 being LDAC buds? Well, it means you can get top-tier audio, even wirelessly. Sure, LDAC isn’t truly lossless at 1400+ kbps, but it’s a step up. Wireless audiophile gear is a bit of a rarity. Big names like Sony and Bose tend to favor bass-heavy sound, which can drown out the mids and highs. But Audio-Technica’s LDAC buds? They’re set to be a hit with audiophiles.

But wait, there’s more! Audio-Technica isn’t just promising great sound. The ATH-TWX7 also boasts active noise cancellation and clearer call quality, thanks to multiple mics. Touch controls? Check. Multipoint pairing and ambient modes? Double-check. Battery life? 6.5 hours on a single charge, and 20 hours with the charging case.

The ATH-TWX7 buds are hitting the market today, fresh from their CES debut. They’re a cool £90 cheaper than the ATH-TWX9, priced at £190. They’ve got that Apple AirPods stem look and come in three colors: Ash Black, Rich White, and Stone Grey. They’re not the first TWS buds from an audiophile brand, but with LDAC support, they’re set to give the competition a run for their money.

Craig Diaz
Craig Diaz
Craig Diaz is the driving force behind AndroidStatus. Craig has earned praise for his vast knowledge and infectious enthusiasm. He is an indispensable member of the AndroidStatus team, devoted to brining our readers insightful information about the Android ecosystem.

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