- Google completed its acquisition of Fitbit in early 2021, signaling a significant shift in the wearables industry.
- Fitbit products have been removed from 29 out of 51 countries where they were initially available, reducing accessibility by over 50%.
- Google’s decision to remove Fitbit products from certain countries was made to align their hardware portfolio with Pixel’s regional availability.
- Google has a competitive wearables lineup with both Fitbit and the Pixel Watch products, and the decision to remove Fitbit products raises intriguing questions about Google’s future strategies for its wearables lineup.
Google’s Acquisition of Fitbit: A Surprising Turn
Fitbit products removed from 29 countries
Fitbit, a brand synonymous with wearables since 2007, has undergone substantial changes in recent months
Google has a very competitive wearables lineup, with both Fitbit and the Pixel Watch products. The decision to remove Fitbit products from over 50% of its markets raises intriguing questions about Google’s future strategies for its wearables lineup.