Highlights
- It’s possible to make a living through TikTok, and many people have the creator fund to thank for that.
- TikTok announced that the creator fund is shutting down on December 16th, but they have introduced a new monetization program called the Creativity Program.
- Many creators complained about low payouts from the creator fund, and the new Creativity Program has different standards for eligibility, including having at least 10,000 followers and 100,000 views in the past 30 days.
- The new program is set to replace the creator fund and is aimed at providing a better way for TikTok users to make a living through their content.
The TikTok Creator Fund is Shutting Down
It’s possible to make a living on the internet, and TikTok has been a great platform for many people to do so. The creator fund has helped many individuals earn money through the app, but now it’s coming to an end.
What is the Creator Fund?
The creator fund was a way for people to monetize their videos on TikTok. In 2020, the company allocated $1 billion to pay out to users who created viral content on the app. Other platforms, such as YouTube, did similar things to stay competitive.
Changes to the Program
TikTok announced that the creator fund will close on December 16th. Many creators were dissatisfied with the payouts from the fund, often receiving low amounts even for videos with over a million views.
Is There Still Hope for TikTok Users?
Yes, TikTok introduced a different monetization program in February called the Creativity Program. To be eligible for this program, users need to meet certain criteria such as being at least 18 years old, living in the US, having at least 10,000 followers, and accumulating 100,000 views in the past 30 days. This program is set to replace the creator fund.
