– X plans to launch a newswire service called XWire to publish press releases, columns, and news stories.
– X aims to turn its platform into a reliable news source and a rival to Cision’s PR Newswire.
– X’s CEO, Linda Yaccarino, and Elon Musk discussed the platform’s future during an all-hands meeting, including plans to compete with YouTube and LinkedIn.
– X is already expanding its video and hiring features, with options for audio and video calling and job listings.
XWire: X’s Newswire Service to Take on Cision’s PR Newswire
In an all-hands meeting, X CEO Linda Yaccarino and owner Elon Musk discussed the future plans for the platform. Musk sees YouTube and LinkedIn as future competitors and wants to turn X into an “everything app.” As part of this vision, X is launching XWire, a newswire service to publish press releases, columns, and news stories. The goal is to rival Cision’s PR Newswire.
Expanding into video and hiring
X is already making progress in its plans for video and hiring. The platform now offers audio and video calling for iOS users and allows verified users to upload up to 2-hour long videos, challenging YouTube. X also introduced a jobs listing service to directly compete with LinkedIn.
Despite previous reports of a decline in visitors, X announced that it has reached 100 billion impressions per day and sees over half a billion posts published on the platform daily.